Monday, November 28, 2005

A Man Divided: Ron Artest

Ron Artest had the words "Tru Warier" shaved into the back of his head. It's not a misprint or a typo, but rather Artest has become a walking advertisement for his business, Tru Warier. On his website, in fact, you must choose which Artest persona you are coming to visit: The Defender, aka baller, or The True Warier, aka struggling businessman. So it seems that the Tru Warier rented out space on the back of the head of the Defender, hoping to advertise his other business on the basketball court.

I wonder if this will become the newest trend in the NBA, using other parts of the players than just the Reebok sneakers to sell merchandise. However, since Artest's jersey didn't even make the top 25 in sellers last year (Andrei Kirilenko and Pao Gasol both did), there really isn't reason to believe the Defender can bring in much business in any capacity.

Through representing himself, Mr. Artest is stuck with a fool for a client.



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